A badge is easy to print. A report is not.
Every marketplace stamps something on a listing, and none of them will tell you who checked it or what they looked at. So here is exactly what ours means.
Somebody goes there
Not a form, not a scan of a GST certificate. One of our people travels to the seller's unit or shop and stands in front of the goods.
The boxes get opened
They check what is actually in stock against what the seller has listed — the material, the finish, the quantity. If the listing says handloom cotton, they look at handloom cotton.
It gets written down
Where they were, what they found, on what date, under their own name. That report is published on the product page for anyone to read before they buy.
Photographs are taken on the spot
Of the real goods, in the seller's own place. Those photographs go on the listing — and they belong to the seller to use anywhere else too.
The badge follows the report, never the other way round
No report, no badge. If a seller does not pass, nothing of theirs goes live, and we tell them why.
Why we do not open every single product
Because we would not be able to keep it up, and a promise we cannot keep is worse than no promise. We visit the seller once and vouch for them. After that, what they list carries that visit.
The exception is anything where a fake is both easy to make and expensive to be fooled by. Those are opened one at a time, every time.
No segment is on product-by-product checking at the moment.
What the badge does not claim
- —That it is the cheapest price anywhere. We do not check prices.
- —That you will like it. Taste is yours.
- —That every unit is identical to the one we held. It is handmade work in many cases, and that is the point of it.
- —That nothing will ever go wrong. When it does, tell us — the report has a name on it, and so does the decision.
If your goods are as good as you say, we will put it in writing.
The visit costs you nothing, and the certificate is yours to use anywhere — on your other listings, in your catalogue, in your shop window.
Ask to be checked